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George Clooney Becomes Detective George in Nespresso Spot

16/01/2025
Advertising Agency
Toronto, Canada
280
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Eva Longoria, Camille Cottin and Kim Go Eun embark on an enigmatic adventure showcasing Nespresso’s covetable coffees

Nespresso sets the stage for an enigmatic start of the year with global brand ambassador George Clooney, who returns to screens as ‘Detective George’. Joining him are Eva Longoria, Camille Cottin, and Kim Go Eun in a mystery-inspired TV advert. Spotlighting Nespresso’s exquisite offering of coffees as true treasures with unforgettable taste, the campaign depicts a playful coffee ‘whodunit’ set against an elegant backdrop. 

The light-hearted yet suspenseful film transports viewers aboard a fictive luxurious train, where a captivating mystery takes place. A glamorous heiress, portrayed by Camille Cottin, reports a puzzling theft – not of her diamonds or pearls, but of her precious Nespresso coffee capsules. Thankfully, Detective George is on hand to investigate, uncovering clues and a suspicious cast of characters which ultimately lead him to the train’s kitchen. As the tension builds, the question on everyone’s mind is: who is behind the heist? Could it be the chef, played by Eva Longoria? Or the Sous-Chef, played by Kim Go Eun? 

Through playful twists and turns, the advert invites audiences to solve the mystery alongside Detective George, blending humour, charm, and sophistication – hallmarks of the Nespresso brand. The campaign offers a tantalising glimpse into the world of Nespresso, where each cup of coffee is a journey-filled with intrigue and unforgettable taste. 

Speaking behind the scenes while shooting the film, George Clooney said, “Shooting with Nespresso is always a great time, and this particular campaign was unbelievably fun because of the script and the cast. This was my first time working with my long-time friend Eva, who made the perfect culinary duo with Kim trying to deceive me. They both brought such a vibrant energy to set and worked so seamlessly together. It was also wonderful to be reunited with Camille. She always brings a touch of sophistication, which was perfect for this role.”

Eva Longoria also shared, “Nespresso campaigns are always iconic because of the casting, and I’m thrilled that I’m now part of the family. Shooting the campaign was such a fun experience because of how light and comedic the script was, as well as the rapport that we all had working alongside each other. I’ve known George for a long time, but this was our first time working on a project together, and it was such a pleasure being on set with him, Kim and Camille.” 

Commenting on her return to Nespresso, Camille Cottin mentioned, “It’s such a joy to reunite with George Clooney again and be part of this new Nespresso campaign. Working with him alongside two extremely talented women on a set built in the iconic Cinecittà studios in Rome was really fun. I had a great time with the entire team.” 

"I feel immense pride in being part of this global campaign” expressed Kim Go Eun. "Working with such a wonderful cast was an absolute joy, and we had a lot of fun bringing the script to life. Trying to deceive Detective George was definitely a highlight! Laughter filled our time on and off set. Collaborating with Nespresso has always been a pleasure, and this experience was truly special." 

The advert will premiere globally on January 15th, and is set to captivate audiences, bringing together coffee lovers and fans of cinematic storytelling. The mystery will also unfold for consumers across online, social media and in boutiques throughout 2025. 

“We are thrilled to kick off the new year with our global ambassador, George Clooney, alongside a star-studded cast including new friend of the brand, Eva Longoria, Camille Cottin, and Kim Go Eun, to highlight the iconic allure of Nespresso,” says Frédéric Pasquier, vice president, marketing, Nespresso Canada. “This campaign returns to our signature cinematic creative, with our precious coffee as the main character, showcasing its unforgettable taste and the lengths one will go to enjoy their favourite cup of Nespresso.” 

To celebrate the new global campaign, Nespresso Canada will be deploying a robust media strategy across the country, including a first-ever full digital screen takeover at Yonge-Dundas Square in Toronto, ON on January 15th. 

“Nespresso is raising the bar with their latest campaign by utilising over 32,000 square feet of full-motion outdoor digital advertising, the largest domination in the country. It’s the first campaign to fully sync five large-format screens and showcase a short film advertising,” says Bill McDonald, chief revenue officer at Branded Cities. We are seeing a renaissance in Out-of-Home advertising. Brands are investing in creativity that speaks to a new generation of audiences. This latest campaign sets a new standard for future Out-of-Home executions.” 

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