Geometry Global North America Names Todd Szahun Head of Digital

Geometry Global North America, the region’s largest and most geographically complete shopper marketing and brand activation agency today announced the appointment of Todd Szahun to Head of Digital. In this newly created role, Szahun joins Geometry’s New York office to oversee the innovation and advancement of the agency’s digital capabilities – bringing together all digital expertise within the agency and across the wider WPP digital and shopper communities.  The creation of this role reflects Geometry’s commitment to delivering seamless omni-channel shopper experiences, with digital at the center.  Szahun will also continue in his current role with WPP’s Data Alliance – a horizontal unit that helps WPP companies access and leverage data – where he serves as VP of Data Strategy and Partnerships. 

“This is an extremely important hire for Geometry and our clients.  Todd brings a wealth of knowledge in digital, technology, and data along with deep relationships across WPP’s digital and media partners.  Under Todd’s leadership, we will bring together and deliver the kind of effective integrated omni-channel programs consumers and clients expect,” said Geometry North America CEO, Carl Hartman. “Everything we do leads to purchase, and every program we put into place needs to prove that we own the purchase decision journey. Todd’s expertise and connections with key e-commerce partners such as Amazon, will help Geometry continue to own the path to purchase by ensuring our clients’ programs reach consumers the way they shop, across channels, and across devices.”

At Data Alliance, Szahun leads the global data strategy and partnership team, identifying and securing partnerships that are instrumental in improving client outcomes and advancing WPP’s competitive data advantage.  He joined WPP in 2010 to build the global search marketing practice for Proctor & Gamble at GroupM digital search agency Catalyst. There he helped P&G develop more innovative and effective means of delivering relationship-based consumer marketing programs for the evolving digital landscape.

“With a legacy of leadership in the shopper marketing and activation space, Geometry is well positioned to leverage digital to enhance online and offline shopping in response to changes in the ways consumers search for and buy goods,” said Szahun. “Mobile, social, and e-commerce have been at the intersection of my passion and experience for most of my career and I am looking forward to building off of that to transform the omni-channel shopping experience on behalf of our clients.”