Geminaes Launches a New Model for Brands and Agency Collaboration

Geminaes, an innovative, creative storytelling and production agency, officially launches hubs in Amsterdam and London with a mission to transform brand storytelling. Positioned as the "creative twin" to in-house teams, Geminaes partners directly with internal experts and offers brands cost-effective, digital-first ideas brought to life by a diverse team of creators, driving online engagement and creating lasting offline memories. This model is designed to meet the demands of today's fast-evolving, AI-driven marketing environment in a post-pandemic world.

A creative twin for in-house experts

Geminaes reimagines agency collaboration by acting as a "creative twin" to in-house experts. Like a twin, Geminaes intuitively understands a brand’s identity, values, voice, and audience. By adding a unique layer of creativity and production, the agency amplifies campaigns with fresh perspectives, reaching audiences more effectively and filling internal creative gaps. Backed by two decades of experience, this method has already proven successful with clients like Warner Bros. Discovery, the HEINEKEN Company, and other brands, offering a streamlined, predictable process that allows marketers to meet KPIs and deadlines easily.

"We’re not just solving creative and production challenges; we’re part of the team," said Mitchell R. Duffree, founder of Geminaes. "We aim to help brands grow and exceed campaign targets with real business results, collaborating seamlessly with in-house experts to create and produce engaging, digital-first ideas."

Traditional expertise meets digital-first innovation

Rooted in traditional media and production, Geminaes combines established creative processes with rapid, digital-first responsiveness. By leveraging AI and data insights throughout the entire creative and production process, Geminaes refines strategies, enhances creativity, and optimises production efficiency, ensuring that every piece of creative storytelling effectively reaches the desired audience.

Diversity and inclusivity at the core

Shaped by its diverse and inclusive foundation, Geminaes amplifies a wide range of voices. Campaigns reflect today’s societal values in all aspects of the creation and production processes, resulting in tangible business results. Key projects include “Changemakers” for Tony’s Chocolonely, “A new image of parenthood” for Bugaboo, and the inclusive “Travel Proud” campaign for Booking.com.