GEICO Gecko Appears Alongside M&M's Ms. Brown
For the first time, M&M’S spokescandy, Ms. Brown, will appear in a commercial with another famous advertising character, the GEICO Gecko.
The :30 spot is the brainchild of BBDO New York which collaborated with the private passenger auto insurance company to bring together Ms. Brown and the Gecko. The spot highlights how irresistible M&M’S chocolate candies really are. After all, when the entire world wants to eat you, you get an insurance policy (or at least, try to).
There’s even a surprise appearance at the end of the spot by another memorable advertising figure: GEICO’s “Hump Day” camel.
Accompanying the TV spot is a robust social media campaign that lives on Facebook and Twitter which tells the entire story of Ms. Brown’s efforts to secure insurance.
Credits
Agency: BBDO New York
Client: Mars/M&M’S
Title: “15 Minutes”
Chief Creative Officer, Worldwide: David Lubars
SVP, Executive Creative Director: Tim Bayne
SVP, Executive Creative Director: Lauren Connolly
Senior Art Director: Eduardo Petersen
Senior Copywriter: Christopher Cannon
Senior Producer: Regina Iannuzzi
Producer: Sofia Doktori
Executive Music Producer: Melissa Chester
EVP, Senior Account Director: Susannah Keller
VP, Account Director: Carrie Lipper
Account Manager: Tani Nelson
Account Executive: Alyce Regan
Production Company: Traktor
Director: Traktor
Head of Production: Rani Melendez
Visual Effect House: Framestore
VFX Supervisor: David Hulin
Executive Producer: James Razzall
Senior Producer: Graham Dunglinson
CG Supervisor: James Dick
Lighting Lead: John Montefusco
Animation Lead: Jim Hundertmark
Animation: Shayne Ryan
Compositing Lead: Sharon Marcussen
Producer: Raven Sia
Visual Effects (the Camel): The Mill
Producer: Colin Blaney
Edit House: PS260
Editor: Maury Loeb
Editor: Ned Borgman
Assistant Editor: Matt Posey
Assistant Editor: Colin Edelman
Senior Producer: Laura Patterson
Final Mix/Sound Design: Nutmeg – Frank Venderosa
