GE Takes Michael J. Fox Back to the Future

GE has just unveiled a new commercial as part of its “Brilliant Machines” campaign that launched in November 2012 as a way to introduce the concept of the Industrial Internet to a broad audience and demonstrate its impact on the world.  “Brilliant Machines” is about connecting Big Machines, Big Data and people to deliver human impact like never before in industries including aviation, rail and health, and now power in this newest spot.
 

Featuring the latest brilliant machine, the time-travelling DeLorean from the movie “Back to the Future,” along with the voice of Michael J. Fox, this new ad is focused on how GE is revolutionizing power, using data predictably to power entire cities.  In short, GE turbines of today will help power us all into the future.  Like previous ads in the campaign, the spot closes with the super, “Brilliant machines are transforming the way we work.”

 

Credits

 
Agency: BBDO New York
Client: GE
Title: “The Future Is Now”

 
Chief Creative Officer: David Lubars
Senior Creative Director: Eric Cosper
Senior Creative Director: Michael Aimette
Group Executive Producer: Anthony Nelson
Producer: George Sholley
 

Copywriter: Laszlo Szloboda
Art Director: Akos Papp
 

Director of Music and Radio Production: Rani Vaz
 

Worldwide Senior Account Director: Emma Armstrong
Senior Account Director: Peter McCallum
Account Manager: Lindsey Conklin
Account Manager: Sam White
Assistant Account Executive: David Slifer

 
Production Company: Chelsea
 

Director: David Gordon Green
Director of Photography: Simon Duggan
 

Music House: Human
 

Edit House: MacKenzie Cutler
Editor: Ian MacKenzie
 

Visual Effects House: Framestore
 

Audio Mix: Sonic Union
Mixer: Michael Marinelli