GE 'Childlike Imagination'

Today GE unveiled the latest television commercial in its ongoing “Imagination at work” campaign from BBDO New York.

The spot, called “Childlike Imagination,” illustrates how GE is stretching the limits of human imagination to create brilliant machines that have a big impact on the world and society. While GE’s inventions can appear as if they could only come from the inner workings of a child’s imagination, in reality, GE is working on things that matter to the world.  The ad depicts a little girl dreaming about the amazing things her Mom makes as a GE employee.

Credits

Agency: BBDO New York

Client: GE

Title: “Childlike Imagination”

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Senior Creative Director: Eric Cosper

Senior Creative Director: Michael Aimette

Group Executive Producer: Anthony Nelson

Copywriter: Nick Sonderup

Art Director: Eric Goldstein

Head of Music Production: Rani Vaz

Worldwide Senior Account Director: Emma Armstrong

Senior Account Director: Peter McCallum

Account Manager: Sam White

Production Company: MJZ

Director: Dante Ariola

Director of Photography: Benoit Delhomme

Music House: Barking Owl

Edit House: Whitehouse

Editor: Rick Lawley

Visual Effects House: Method Studios

Audio Mix: Heard City

Mixer: Phillip Loeb