Gatorade Spot Shows the World How Usain Bolt Made History By Defying It

Gatorade’s latest tribute film from TBWA\Chiat\Day celebrates the magnitude of Bolt’s achievements by reimagining his legacy as the true force of nature that it really was. In addition to the film, Gatorade worked with London- and Cape Town-based art collectives, ilovedust and BEWILDER to create 41 unique pieces of art, each representing a milestone in Usain’s career correlated to the 41 historic steps Usain Bolt took in his world record–breaking 9.58- second 100m race.

The pieces will live online as another first-of-its-kind digital flip book, giving users the chance to swipe through each piece quickly to animate Usain’s historic run.