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Young Usain Bolt Learns to Fly in This Gorgeously Animated Film

TBWA\Chiat\Day LA, 2 months ago

Editors' Choice: TBWA\Chiat\Day LA teams with Limbert Fabian and Jake Wyatt of Moonbot for new Gatorade spot

Young Usain Bolt Learns to Fly in This Gorgeously Animated Film

Leading up to the Rio games, Gatorade and TBWA\Chiat\Day LA have created a beautiful animated short film about the unlikely success story of Jamaican sprinter and world phenom, Usain Bolt, whose joyful personality helped him overcome his fears and the pressures of performance to ultimately become the fastest man in the world. 

The Boy Who Learned to Fly, which is based on true events, was co-directed by Limbert Fabian and Jake Wyatt of Moonbot. 


Animation

Executive Producer: Lampton Enochs, Brandon Oldenburg, Trish Farnsworth­Smith

Director: Limbert Fabian, Jake Wyatt

Art Director: Kenny Callicutt

Producer: Wendell Riley

Animation Supervisor: John Durbin

Animation Company: Moonbot Studios

Creative Agency

Chief Creative Officer: Brent Anderson

Creative Director: Mark Peters

Executive Creative Director: Renato Fernandez

Executive Producer: Guia Iacomin

Managing Director: Jerico Cabaysa

Producer: Cristina Martinez

Creative Agency: TBWA\Chiat\Day LA

Planning Director: Martin Ramos, Abigail Weintraub

Business Affairs: Linda Daubson

Producers: (Art) Gabrielle Sirkin

Planners: Matt Bataclan

Business Manager: Stefanie McCall, Mimi Hirsch

Senior Copywriter: Cyrus Coulter

Senior Art Director: Paulo Cruz

Print Producer: Gabriella Nourse

Senior Producer: Stephanie Dziczek

Planning Director: Martin Ramos, Abigail Weintraub

Brand Manager: Erika Buder, (Associate) Theo Kirkham­Lewitt

Brand Director: Robyn Morris

Director of Production: Brian O'Rourke

Music and Sound

Sound Mix: Larry Winer

Sound Design: Chris Pinkston, A Josh Reinhardt, Rob Marshall @ 740 Sound

Executive Producer: Scott Ganary

Producer: Jeff Martin, Geena Richard

Music Production: South

Offline

Editor: Calvin O’Neal Jr.

Post Production / VFX

CG Supervisor: Megan Deane

Category: Energy , Soft drinks

Genre: Animation , Comedy , People , Storytelling