Gatorade Productions Premiere 'The Will To Win'

Tonight sees the premiere of the first documentary from the newly formed branded entertainment property, Gatorade Productions and TBWA\Chiat\Day; "RGIII: The Will to Win." The one-hour documentary will debut at 7pm EST, August 27 on ESPN.

Gatorade is launching Gatorade Productions, after continued success with content initiatives including Everything to Prove and REPLAY, among others.

 

 

 

"RGIII: The Will to Win" is the story of Washington Redskins quarterback Robert Griffin III, who in the face of reconstructive knee surgery during his offseason, has vowed to begin the 2013 NFL season even stronger than before.

TBWA\Chiat\Day, NFL Films, ESPN and Gatorade partnered in this branded entertainment initiative to offer viewers an inside look into Robert’s determination and drive.

The film focuses on understanding the motivations that fuel an athlete’s will to win, reflecting Gatorade’s brand belief that athletic performance is driven from the inside, Win from Within. 

In Griffin’s own words the film is “more about his heart than it is about his knee”.

 

 

 

Quotes from the team:

"Gatorade’s brand is founded on the belief that athletic performance is driven from the inside. This documentary becomes a way to showcase that belief in a deeply human and relevant way." - Brent Anderson / Global Group Creative Director

“There isn’t a more relevant story to launch Gatorade’s branded entertainment entity than one that explores the motivations that fuel an athlete’s will to win.” - John Figone / Associate Creative Director

"Sometimes your dreams try to run away from you. In those moments, you have to get up and run after them." - Pierce Thiot / Creator + Art Director

“It’s a story about how seemingly big obstacles actually have very little chance when faced with drive and determination." - Scott Cleveland / Creator + Copywriter

“What makes this documentary unique is that it’s told through Robert’s eyes.  He even filmed footage with his own camera to provide an honest point of view.” - Brian O’Rourke / Executive Producer

 

Credits:

Client: Gatorade Productions
Project: “The Will to Win”

Gatorade 
Chief Marketing Officer: Brett O’Brien
Marketing Manager - Entertainment: Jill Kinney
Marketing Manager: Jill Seibert
Marketing Manager: Nancy Laroche
Marketing Manager: Kimberly Friesl
Marketing Manager - Sports Marketing: Kyle Grote
Marketing Manager - Sports Marketing: Drew Palin

Talent
Executive Producer: Robert Griffin III

Creative Agency – TBWA\Chiat\Day Los Angeles 
Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Creator / Associate Creative Director: John Figone
Creator / Associate Creative Director: Gregg Clampffer
Creative Director: Jayanta Jenkins
Creator / Copywriter: Scott Cleveland
Creator / Art Director: Pierce Thiot
Executive Producer: Brian O'Rourke
Segment Producer: Chris Spencer
Managing Director: Peter Ravailhe / Nick Drake
Group Account Director: Blake Crosbie    
Account Supervisor: Lexi VonderLieth
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planners: Katie Acosta & Matt Bataclan
Business Affairs: KK Davis

Production Company – NFL Films
Executive Producers for NFL Films: Howard Katz, Ross Ketover, Pat Kelleher
Directors: Steve Trout & Jay Jackson
Segment Producers: Steve Lucatuorto, Adam Ryan
Associate Producers: Matt Curran, Julia Harmon, Emily Leitner, Nick Jonuzi
Project Manager: Brandon Murphy
Director Field Operations: Mark Morris
Production Manager: Elizabeth A. Leafey
Field Operations: Pamela Alexo, Laura Lehmann, Debbie Lotierzo, Melanie Martin
Travel Department: Janet Zukowski, Juliann Remeta, Barbara O’Shea
Talent Relations and Footage Acquisition: Maryann Wimberly, Danielle Phillips, Melissa Collins, Amanda Werner, Allison Smith
Equipment Manager: Allen M. Sandrow
Cinematographers: Steve Andrich, Jim Barry, Hank McElwee, Dave Dart, Brian Murray, Ben Johnson, Ferdi LeGrange, Al Francesco, Dave Sharples, Donald Marx, Kaline Schounce, Dave Malek
Location Sound Manager: Scott Carter
Location Audio: Stacy Brownrigg, Andrew Miller, Marc Mariaca, Brian Jordan, Al Feuerbach, Jay Ohare, Tamer Tewfik
Online Editors: Heidi Bahnck, Jonas Landau, Mike LaVancher, Carole Melman, Nicole Murphy, Sarah Tucci
Colorist: Chris Pepperman
Sound Mixer: Terry Mader
Sound Editor: Geoff Pawlikowski
Music Editors: Jesse LeGrazie, Debbie Markowitz
Graphic Design: Jim Eyles
Media Administration: Dan Banner, Joe Greenberg, Chuck Miller, Pete Pantina, Ryan Walsh
Director of Post Production: Kevin McLoughlin
Director of Transmission: John MacNamara
Director of Media/Team Services: Jeremy Swarbrick
Manager of Media/Team Services: Dan Haessler
Quality Control: Tom Costella
Executive Project Management: Kennie Smith
Director Project Management: Alan Brown
Executive in Charge of Cinematography: Hank McElwee
Executive in Charge of Audio & Music: Jerry Mahler
Executive in Charge of Production Operations: Bill Driber
VP of Media Operations: Glenn Adamo
Senior Executive, Engineering: Jeffrey A. Howard

Music
Performer: Wale
Writers: Olubowale Victor Akintimehin & Kevin Spencer

Publisher: WB Music Corp. & Dead Stock Music
Music Supervisor: MEGA, Inc.
(Courtesy of Atlantic Recording Corp. by arrangement with Warner Music Group Film & TV Licensing)