Fresh Film Says Yes to Beautiful Hair with Launch Campaign for Yes, Honey!

Fresh Film was approached by Unilever to create and produce the launch campaign for Yes, Honey! the new 95% natural honey based hair care range from Unilever.

Working across the project from ideation to supply, the Fresh creative team created the scripts/storyboards and typeface proposals for the brand, moving into full production of the campaign.  Utilising Fresh's roster of directors and photographers the films were created with co-production with Fresh director Petr Hrdlicka and photographer Richard Pullar.

Bringing the initial brief to life, Fresh Film created a campaign that has a light subtle whimsical nature, whilst focusing on the key message of the natural benefits of the brand's ingredients and sustainability. It forms part of the arsenal of Unilever products that fulfil their manifesto for Positive Beauty - a philosophy to champion a new era of beauty which is equitable and inclusive, as well as sustainable for the planet.