senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Freddie Flintoff Bats Against Freddie Flintoff Thanks to Neat Tech in NatWest Film

11/07/2019
Advertising Agency
London, UK
176
Share
Innovative machine allows England cricket legend to face his own most legendary over in campaign from M&C Saatchi
One of the most iconic figures in cricket, Andrew “Freddie” Flintoff, faces one of his own most iconic overs as a bowler in a new film from NatWest.

In a campaign created by M&C Saatchi and posted on the bank’s cricket Twitter feed last night, some clever technology allows the former England captain to “face against the greatest over he’s ever bowled” - in the 2005 Ashes series at Edgbaston.

The moment was recreated on cricket field using a machine built by BOLA that can recreate any ball that’s ever been bowled in test history - recreating the speed, line, length, swing and spin of each ball.

NatWest polled the Twitter-using public on which iconic over they’d most like to see Freddie face and, perhaps unsurprisingly, they chose his own most legendary moment.

The resulting film is a tense experience that communicates the excitement certain moments in cricket can provoke - the perfect prelude to the final weekend of the Cricket World Cup, of which NatWest is a sponsor.
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
SIGN UP FOR OUR NEWSLETTER
Work from M&C Saatchi UK
Act FAST
NHS England
05/11/2024
5
0
The Great Grid Upgrade
National Grid
02/09/2024
25
0
Team GB
Dreams
28/05/2024
27
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0