Fred & Farid Shanghai Pits Twitter Vs Weibo for Porsche's '24 Hour Social Race'

To announce Porsche's return to the legendary race, the 24 Hours of Le Mans, Fred & Farid Shanghai produced the first ever 24-hour Social Race between two major social media platforms, Twitter against Weibo; USA against China.

Fred & Farid tracked the tweets from both sites over 24 hours, with the winner being whoever has the most tweets at the culmination of the event. With 80% of all tweets, China left USA in the dust. 

But the Winner? A Twitter team, with 2 926 tweets in 24 hours.