senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

France 'Are the Champions' of Abandoned Animals in This Heartbreaking Ad

28/06/2019
768
Share
Altmann + Pacreau hit hard with a new awareness campaign for the 30 Millions d’Amis Foundation
With 100,000 animals abandoned per year - including 60,000 during summer holidays - France sadly outperforms across Europe with its number of abandoned animals. This figure has now been used to launch a new campaign for the 30 Millions d’Amis Foundation.

After striking the chord with last year's pet abandonment campaign (reaching more than 45 million views on social media), the Foundation and its agency Altmann + Pacreau have decided to hit hard this year to prompt a surge of national spirit.



The new film, directed by the multi-awarded collective Megaforce and produced by Iconoclast, sees various protagonists abandoning their companions while singing 'We Are The Champions.' Usually a source of pride during Football World Cups, the iconic song instead stirs up embarrassment and shame in this new context.

The campaign was launched on June 18th, on TV in a 1-minute format, on digital in its full version, and outdoor.
Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from
Family Reunion
Kids of Immigrants
21/11/2024
1
0
More Than Insurance
Chubb Insurance
21/11/2024
11
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0