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Creative

Four Volkswagen Employees Get Their Own Mini Documentary Series in New Campaign

Johannes Leonardo launches a series about the passionate workers of Volkswagen Chattanooga

Four Volkswagen Employees Get Their Own Mini Documentary Series in New Campaign

Assembling the Atlas, Passat and upcoming Atlas Cross Sport in Chattanooga, Tennessee. takes thousands of people working closely together. For the next several weeks, Volkswagen will highlight four of these employees in a new advertising campaign that demonstrates their passion for their work.

From engineering and paint to assembly and final inspection, each worker introduced in the series shares insight into their life and how dedicated they are to their role in the assembly process. “I take so much pride in what I do,” says Brittany, one of the Paint Finesse team members who give final inspections to vehicle finishes. “I’ve been trained to notice things that most human eyes don’t see.”

The series looks at different employees, like Ben, a mechanical engineer, who uses his passion as an amateur racer to bring quality to life every day at Chattanooga. Stay tuned for more stories over the next few weeks.


Volkswagen has always been known as the ‘People's Car,’ and as we continue to make the brand matter today in culture we are bringing back the pride of Volkswagen craftsmanship. We wanted to show the modern day version of the human touch behind each and every vehicle made. Also we’d want people to feel pride for these great American workers. Their stories are worth hearing and sharing.
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Client: Volkswagen

CEO: Scott Keogh

SVP, Marketing: Saad Chehab

Retail Communications Manager: Jessica Wolf

Retail Communications Sr. Specialist: Megan Gross

Creative

Agency: Johannes Leonardo

CCO: Jan Jacobs

CCO: Leo Premutico

Executive Creative Director: Jimm Lasser

ACD/Art Director: Laura Longstaff

ACD/Copywriter: Lincoln Boehm

Design Director: Charles Watlington

Head of Production: Maria Perez

Group Executive Producer: Benton Roman

Executive Producer: Karen McKibben

Sr. Business Affairs Talent Manager: Toby Feliciano

Business Affairs Manager: Nakiella Smith

Product Specialist: Ryan Callahan

Account Director: Erandika Weerasinghe

Management Supervisor: Danny Alvarado

Account Executive: Sydney Shatsky

Account Executive: Cat Beer

Group Strategy Director: Mary Bakarich

Strategist: Adriana Mariella

Head of Communications Strategy: Meg Piro

Senior Project Manager: Loren Lee

Project Manager: Marcel Lipari

Production

Production Company: Prettybird

Director: Max Malkin

Executive Producers: Suzanne Hargrove

Head of Production: Rika Osenberg

Line Producer: Matt Wersinger

Editorial: Exile Edit

Executive Producer: Sasha Hirschfeld

Producer: Becca Riehl

Editor: Shane Reid

Assistant Editor: Stephania Dulowski

Music

Original Music: Duotone (Ben and Anthem), Pull (Chris and Tim), and Q Department (Brittney)

Record and Mix: Sonic Union

Mixer: Steve Rosen / David Poppa

VFX: The Mill

Executive Producer: Heath Raymond, Clairellen Wallin

Producer: Luke Proctor

Color: Fergus McCall

Category: Automotive , Cars

Genre: Dialogue , Documentary , People