The LATAM jury day at this year’s Immortal Awards wrapped up last week, with four projects receiving Finalist status and qualifying for the global round of judging.
The fourth and penultimate regional session of the year saw an initial shortlist of 16 projects debated and deliberated by a jury from across the region.
The jurors were tasked with deciding which projects, if any, were to qualify for the final round of judging as LATAM Finalists and represent the region on the global stage.
Following a session packed full of insightful discussion, four projects were deemed strong enough to qualify for the next round.
The Immortal Awards 2022 LATAM Finalists are:
Gahr WeCapital - Data Tienda (submitted by DDB Mexico)
GE PAE - Morning After Island (submitted by Ogilvy Honduras)
Greenpeace - Los Santos +3ºc (submitted by VMLY&R Sao Paulo)
Honda - Vertical Bike (submitted by Ogilvy Peru)
These four projects join the seven European Finalists, six MEA Finalists and 10 North American Finalists - alongside the Finalists from the forthcoming APAC session - at the global round of judging on Thursday December 1st, where jurors will decide which projects will receive either Commendation status or an Immortal Award.
Those on this year’s LATAM jury were: Adriano Lombardi (executive creative director, VMLY&R Commerce Mexico), Andre Pedroso (chief creative officer, Delta MullenLowe), Diego Ortiz (chief creative officer, DDB Mexico), Fernando Machado (chief marketing officer, Activision Blizzard), Francisco Villa (executive creative director, Ogilvy Colombia), Gonzalo Fernandez (executive creative director, Grey Argentina), Juliana Nascimento (managing director, FCB/SIX Data & Connections), Keka Morelle (chief creative officer, Wunderman Thompson Brazil), Mariana Albuquerque (global creative director, Media.Monks Sao Paulo).
The rest of the work that made it to the Immortal Awards 2022 LATAM Shortlist but didn’t make it through to the next round included:
Brand - Project (Entrant Company)
Budweiser - Unbreakable Courts (Africa)
Corona - Jersey Pay (VMLY&R COMMERCE Mexico)
Frontline - Villains Love Cats (AlmapBBDO)
Itaú Bank - A Chat Away from Everything (Grey Argentina)
Kia - The First Car Showroom Inside A Bus (Ogilvy El Salvador)
LALCEC - Finger Puppets (Grey Argentina)
Magalu - Lu from Magalu (Ogilvy Brasil)
McDonald's - Bits for Bites (DDB Mexico)
Pilsen Callao - E-nterpreters (Fahrenheit DDB)
Real Plaza - Clowns (Fahrenheit DDB)
Super Max - The Eye Tracker (Ogilvy Puerto Rico)
Victoria - Cempasúchil: The Taste Of Reunion (Ogilvy Mexico & MediaMonks Mexico)