Forsman & Bodenfors' New Volvo Spot Promises a Safer Future

“Our Vision is that by 2020, nobody should be seriously injured or killed in a new Volvo car,”  says Håkan Samuelsson, CEO of Volvo Cars. This new film, created by Forsman & Bodenfors in Gothenburg, produced by New Land and directed by Niclas Larsson, highlights Volvo's 2020 vision. 

With the launch of the ground-breaking XC90 SUV, the Swedish car company takes another leap towards this future. The new XC90 has received Euro NCAPs 2015 Best in Class award for both Large Off-Road and Overall Performance categories. The Volvo 90 cars have the world's strongest standard pack of driver assist and active safety features, which are highlighted in this thought-provoking film.