Forsman & Bodenfors Launches 'Fame' to Amplify Engagement and Reach of Great Ideas

F&B Fame combines F&B’s world-class creativity with insight-led digital distribution to maximise brand fame. F&B has extensive experience working in this manner with many of our clients through a partnership model. But to close all gaps between creativity and digital distribution, the offer has been brought in-house and integrated directly into client teams.

Says Toby Southgate, global CEO of F&B, "We are all about a creative approach to ideas that change things. And in a world of more platforms and greater need for efficiency, it’s no longer about pumping money into paid media and hoping something sticks. That is why even truly great creative ideas need careful orchestration to earn the attention they deserve. The combination of Forsman & Bodenfors’ creative approach and the orchestration of F&B Fame puts us in a better position than ever to help brands become famous.”

The F&B Fame methodology is built by integrating creativity with distribution early in the process and then orchestrating digital paid, owned, earned and shared distribution. Clients get global strategic distribution from one single team that is also seamlessly integrated with strategy, creative and production.

Forsman & Bodenfors has already successfully used this approach over many years. The methodology is perfect for companies with international markets that want to achieve greater campaign results regarding engagement and time spent with the brand. 

Says Nicolai Skotland Wichmann, head of the F&B Fame offer, "Our approach is built around creating multiple brand and message impressions within the worlds of our target audiences - earning our way into every aspect of their life, in every targeted medium they frequent. This surgical approach allows us to achieve an amplified impact on targeted audiences, instead of just blanket communications.”