Forsman & Bodenfors' Campaign for AMF Reveals Reason Behind The Mona Lisa's Smile

For 500 years, the world has wondered why Mona Lisa smiles. Forsman & Bodenfors’ latest film for AMF presents the long-awaited answer

 

AMF – Sweden’s biggest pension found for occupational pension – is teaming up with Leonardo da Vinci and Mona Lisa in a new campaign to highlight the importance of occupational pension, with a smile.

 

In the early 16th century, Leonardo da Vinci created what is now probably the most famous painting in the world: the small portrait known as the Mona Lisa. One can argue that it’s quite an ordinary Renaissance portrait, if only it hadn’t been for that mysterious smile.

Many people have speculated in the reason for Mona Lisas’s secret smile. In this new campaign, by Forsman & Bodenfors, Sweden for AMF, a new theory is presented.

Since Leonardo da Vinci is one of the world’s most pioneering thinkers throughout history – inventing early prototypes of the helicopter, the parachute, and the tank – isn’t it likely that this genius did foresee the occupational pension for his workers as well? 

Well, at least, we’d like to think so.