Footasylum Celebrates Sidemen Charity Match 2025 Sponsorship

Creative production company After Party Studios has announced that global sports brand Footasylum have engaged them to produce Specs’ Revenge - a riotous 12 minutes of non-stop digital entertainment celebrating Footasylum’s sponsorship of Sidemen’s sell out charity football match that took place at Wembley Stadium this weekend (8th March), raising £4.7 million with 2.5 million live views.

Launching today across Footasylum’s YouTube channel and socials, Specs’ Revenge will see much loved creator Specs Gonzalez, who’s enlisted the support of his pal and rising star PK Humble, plot his payback on Sidemen after they not only embarrassed him on their hit reality series, Inside but then also left him out of the squad for their big game. The plan? To destroy their match day by any means necessary.

Packed with the pranks and laughs his fans love, Specs will embark on ever increasingly more desperate measures all with the goal of disrupting Sidemen’s big day.

Joshua Barnett, managing director at After Party Studios, said, ‘Footasylum have changed the game with their revolutionary approach to branded entertainment, and we are over the moon to be joining forces with them for the first time. Fast, funny and a little bit furious, Specs’ Revenge reflects the content that a next gen audience loves, a demographic we know intrinsically.’

Howard Tattersall, chief marketing officer at Footasylum said, “As leaders of the entertainment space within retail, our consumers expect us to be a part of the biggest cultural moments in the UK. As soon as the opportunity came up to partner with Sidemen, it was a no brainer. It is a pleasure to work with industry stalwarts After Party Studios to assist in bringing our content from match day to life.”

Specs Gonzales says, “This weekend’s Sidemen match at Wembley was one of the biggest in YouTube’s history, so no better time to seek my revenge on the boys. Joke aside, it’s been a lot of fun pulling this together with my long term partners in FootAsylum and After Party Studios, who have been very supportive and it’s exciting to finally see them come together for YouTube greatness.“

Specs’ Revenge was created and directed by Sam Ewen, head of entertainment at After Party Studios.