Foot Locker Partners with Abstract Artist Jade Pearl for Vibrant Spring Campaign

Foot Locker Europe launches its new Spring 23 campaign, #WeAreUs, starring London based artist, Jade Pearl. With this campaign, the biggest of the season, Foot Locker intends to kick off 2023 by inspiring and uniting the community connected by sneaker culture.

The #WeAreUs campaign focuses on empowering the next wave of entrepreneurs by giving them a voice and platform to bring to life their personal stories and journey. As well as supporting UK communities through the eyes of local youth, the campaign introduces Foot Locker’s new Retro Athletics collection, which has been curated in line with local market trends.

Featuring in the campaign video content alongside other creatives from across Europe is UK artist, Jade Pearl. Jade is a South London based Artist, abstract Illustrator and Designer, who uses her creativity to convey powerful messages to her audience. Jade has a strong point of view on a wide variety of cultural issues and movements, and is an active supporter of BLM.

Through the campaign, Jade has the opportunity to express herself freely, exploring her unique journey as a young, ambitious creative. Alongside other European artists, Jade was given the opportunity to bring to life her personal story in co-created video content, covering topics such as why she chose her career path and her biggest sources of inspiration.

The new Retro Athletics collection featured in the campaign embraces vintage charm, re-exploring it through a modern lens. As old-school running shoes are making a major comeback, the collection incorporates the best retro-inspired sneakers that blend timeless style with cutting-edge comfort. The Retro Athletics collection includes styles such as adidas Gazelle, Puma Slipstream and Converse All Star Lift.

For more information on Jade’s story, visit here.

Discover the Retro Athletics collection online and instore and become part of the #WeAreUs campaign.