Foot Locker Kicks-off Summer 2023 by Inspiring and Uniting the Community Connected by Sneaker Culture

Foot Locker has launched its new Summer 23 campaign: ‘Bring The Heat’, the biggest launch of the summer season. As part of the campaign, Foot Locker will also be launching its first NFT, Virtual Stripes, as a reward for FLX members.

With this campaign, Foot Locker kicks-off summer 2023 by inspiring and uniting the community connected by sneaker culture with the purpose of unlocking the ''inner sneakerhead'' in all of us. The launch aims to support and encourage the younger generation to express their personal style, using their fashion choices as a key form of self-expression.

Foot Locker continues to support the youth creative community through appropriate tools and platforms, and decided to collaborate with Abisha, a rising musician, songwriter and LGBTQ+ advocate from London as one of the main characters of the Summer 23 campaign. The campaign images will be available on Foot Locker's ecommerce, in store displays and on the official Foot Locker UK IG account.

Growing up, Abisha was exposed to a diverse range of music genres which greatly influenced her musical style – a unique blend of pop, R&B and soul with honest and vulnerable lyrics that touch on themes such as self-discovery, mental health and relationships. Abisha fully expresses the spirit of the Summer 23 campaign through her persona, music, and great style, and has no fear of being who she is. Thanks to this collaboration, Abisha has the opportunity to bring an original and significant contribution to British youth culture, artists and beyond.

For this campaign all FLX members will receive double XPoints on purchases from items related to the Summer 23. With XPoints, members can enter sweepstakes, or use their points for other rewards and activities. FLX Members also get exclusive access to Foot Locker’s new Digital NFT Collection – sneaker fans will be able to use their XPoints to redeem a Virtual Stripes Box, after that they just have to wait to unlock a Digital Collectible.

The Summer 23 collection is an explosion of colour that includes within it multiple full looks from Foot Locker’s own brands like Cozi and LCKR, to the futuristic Adidas Adilette, the energised classic Puma Slipstream, the timeless Converse and the colourful Crocs Echo.

Through this campaign Foot Locker is showcasing that by embracing our personal style, we can wear the same footwear in many different ways to always best express our inner voice and uniqueness.

Discover the Summer23 collection online and in store and become part of the ‘Bring The Heat’ campaign!