Foot Locker Celebrates Summer of Basketball with 'Summer Jam' Launch

Today, Foot Locker kicks off their Summer Jam campaign, which includes a variety of exciting basketball focused activities taking place across their European communities between June and August. The Summer Jam celebrations include a three-month long ‘Pan European 5v5 Tournament’, the unveiling of their new Berlin court, NBA clinics, a basketball focused summer season apparel and sneaker collection, and so much more!

The programme forms part of Foot Locker’s ongoing Raise The Game initiative, which aims to help, support and elevate local communities, individuals and organisations which use basketball at a grassroots level as a way to improve lives.  

Pan European 5v5 Tournament & Berlin Court Opening

The Summer Jam ‘Pan European 5v5 Tournament’ will bring together all of Foot Locker’s European communities for the first time to compete and go head-to-head. Foot Locker will be seeking out the best talent in Europe to compete across London, Milan, Paris, Barcelona, Rotterdam and new to the scene, Berlin, where they will be launching their sixth refurbished court at Hangar1 in August.

Split into two competitions for both men and women, under 18 years old and over 19 years old, the tournament aims to celebrate and support the locals that are invested in driving change in their communities through basketball and its culture.

The under 18 age group qualifiers will battle it out to compete for the winning title in their home market with an incredible top tier prize for winners – a VIP Foot Locker store shopping experience. In addition, the top men’s and women’s teams from the over 19 age group will be flown to London to compete in the final on Saturday 19th August against the other qualifying players from across Europe. During the grand finale, there will be block party celebrations with players, friends and family of the brand, and the Foot Locker basketball network.

Tomas Petersson, senior vice president and general manager at Foot Locker, said, “Basketball continues to be a key pillar for our brand, and this can be seen particularly through our commitment to ‘Raising the Game’. As part of our Summer Jam programme, we hope to continue to help inspire and empower the youth community, support growth of the game across Europe as well as provide a platform for European basketball talent.”

Foot Locker & NBA Activities

Foot Locker will bring the energy of basketball to communities throughout Europe all summer long. Experiences will take place at each of their courts in Paris, Barcelona, Milan, London and Rotterdam throughout June and August, and will give locals access to some of the most inspirational basketball talent.

As an official partner of the NBA, Foot Locker is excited to bring the NBA to each of the European courts during the summer to provide basketball training for local communities.

Summer Basketball Collection

In addition to the basketball celebrations across Europe, Foot Locker will be celebrating the latest Summer Basketball collection which includes a range of men’s, women’s and kid’s apparel and sneakers from brands including Nike, Jordan, New Era, Mitchell and Ness, adidas, Puma, New Balance, Reebok and Asics. The collection will be available to shop in-store and online.