Foot Locker and 24.7 Fastlife Conquer Urban Environments for Nike TN Drift Launch

Foot Locker Europe have launched an unprecedented campaign to celebrate the newly released Nike TN Drift, by joining forces with the pioneers of bikelife culture, 24.7 Fastlife. 

Designed to conquer the challenges of the urban environment, the Nike TN Drift sneakers blend durability with style. They have a sturdy rubber structure and easily adapt to any terrain. Moreover, a reversible tongue conceals the laces for greater versatility during acrobatics. The Air Max Plus Drift not only stands out for its resilience, but immediately captures attention with vibrant shades of colour, a design featuring wavy lines, and metallic details that shine with every step.

The Foot Locker campaign with 24.7 Fastlife doesn't just present sneakers, but tells a story of passion, boldness and freedom through content and imagery capturing the essence of urban life. Sneakers not only represent an opportunity to express their own style, but also an investment that must ensure durability and optimal performance. To engage in fantastic stunts or to dodge pedestrians and cars, these bikers need sturdy sneakers, ones that acquire style and character over time. 

24.7 Fastlife is more than a brand: it is a movement that has taken the bikelife culture from Italy to the whole world. Including huge rallies and epic ride-outs that have crossed the streets of Milan and half of Europe, 24.7’s guys have captured everyone's attention, appearing in video clips of Italian rap stars and spreading their passion for two wheels and Nike TN sneakers.

In this campaign, Foot Locker Europe wants to capture the vibrant spirit and unbridled energy of 24.7 Fastlife and did so by involving its community in a content shoot where the new Nike TN Drift is in the foreground. The Nike TN Drift embodies the spirit of bikelife culture: with a Tuned Air experience that offers stability and cushioning, and a design reminiscent of ocean waves and the boldness of urban streets, these sneakers are the symbol of a lifestyle without boundaries.

The breathable mesh upper and synthetic materials offer durability and breathability, while the Nike Air unit provides lightweight long-lasting cushioning. Nike TN Drift is a tribute to creativity and innovation that characterises the Nike Air Max brand, with details such as a prominent arch reminiscent of a whale's tail.

This campaign is not just a product launch - it is a celebration of a culture - a passion that unites people from every corner of the world. Foot Locker Italia and 24.7 Fastlife invite everyone to experience bikelife culture, express their energy and leave their mark on the roads.

Nike TN Drift is available at Foot Locker's stores and online.