Foodpanda and Tellscore Team Up with the Tourism Authority of Thailand to Bring Thai 'Soft Power' to the World

Wunderman Thompson Bangkok has launched the latest brand movement and campaign of foodpanda Thailand. The campaign teams up the Tourism Authority of Thailand and Tellscore, a prominent influencer hiring automation platform, to power its Amazing Thailand campaign with 'Soft Power Tourism'.

The concept highlights tourism experiences based on the 5Fs of Thai soft power: Food, Film, Fashion, Fight and Festival, engaging three famous influencers of three different cultures to energise Thai tourism among international travelers and expats in Thailand.