foodora's Charismatic 'Pro Moe' Encourages You to Indulge in Your Cravings

foodora, one of the leading food delivery services in Europe, has teamed up once more with creative agency GUT for a multi-platform campaign that proves as irresistible as the offer it’s promoting. 

Spotlighting foodora’s latest offer – a unique discount code for every single order – GUT reveals a promotion so good, foodora customers can’t stop thinking about it. And it’s this idea which forms the premise of the entire campaign. 

“It’s Gonna Stick With You” introduces Moe, AKA Pro Moe – a charismatic character whose voice, style and soundtrack (a cover of Kylie Minogue's Can't Get You Out of My Head) are impossible to escape. Whether brushing your teeth, stuck in traffic, or in the middle of an important presentation, Moe is there, encouraging your foodora cravings. He’s the walking promo code you can’t unsee or unhear – a constant reminder that foodora is always available and ready to deliver whatever you need, whenever you need it.

The catchy three-part campaign follows actress Lola Paja as she navigates Moe’s inescapable presence over the course of her day – whether she’s brushing her teeth, stuck in traffic or arriving at a party. 

“An unforgettable promo stays with you like a song that can’t get out of your head, impossible to shake. With foodora focusing on the energy of going in, rather than staying in, we knew tapping into Kylie Minogue’s bouncy earworm was the perfect answer,” said Guillaume Roukhomovsky, GUT Amsterdam creative director. 

This is GUT's fourth campaign for foodora, rounding off a year of standout marketing for the brand. Earlier in 2024, saw the launch of "It's Gonna Leave a Mark" to promote the foodora PRO subscription program, followed by "Goodbye Staying In, Hello Going-In", which redefined delivery as a first-choice option rather than a backup plan.

“foodora’s mission is to deliver an amazing, fast and affordable food delivery experience. To enhance our focus on affordability, we’re happy to have teamed up once again with GUT to create a fun campaign that highlights this commitment. The GUT team comes up with brilliant and bold ideas that perfectly align with the foodora spirit. Their creativity is unforgettable, just like our promo code,” said Federico Vazquez, CMO at foodora, foodpanda and Yemeksepeti. 

The humorous campaign is supported by a comprehensive 360-degree marketing strategy, including TV, OOH and digital paid media, ensuring the message resonates across multiple touchpoints. The campaign launches November 1st across all foodora countries, which are Sweden, Finland, Norway, Austria, Czech Republic and Hungary.