Folk VML Wins EirGrid Creative Account

Folk VML has been appointed as the creative agency for EirGrid, the state-owned company responsible for operating and developing Ireland’s electricity grid. The appointment follows a competitive tender process and marks a significant partnership between the two organisations.

The new collaboration will see Folk VML work closely with EirGrid to develop strategic and creative communications that engage the Irish public on the future of the electricity grid. As Ireland transitions to a low-carbon energy system, effective communication is key to building awareness and support for this transformation. Folk VML will bring its expertise in insight-driven creativity to help drive meaningful engagement with EirGrid’s stakeholders.

Enda Kelly, managing director at Folk VML, expressed his enthusiasm about the new partnership, “We are thrilled to be partnering with EirGrid at such a pivotal moment in Ireland’s energy transition. Through strategic creativity, we look forward to inspiring public understanding and action around the importance of a secure, sustainable electricity grid.”

Suzanne Collins, head of PR at EirGrid, also welcomed the collaboration, “Communicating the complexities of Ireland’s energy transition in a way that resonates with the public is critical. We were impressed by Folk VML’s ability to translate strategic insights into compelling creative work. We look forward to working together to engage communities and stakeholders across Ireland.”