Folk VML Showcases the Incredible Community Supporting Those Affected by Cancer in Ireland

Dublin creative agency Folk VML have once again teamed up with Irish Cancer Society to create an incredibly powerful new campaign featuring ICS staff, volunteers and cancer survivors. 

Titled, ‘We Won’t Stop’, the campaign captures the essence of the passion that drives the Irish Cancer Society every day – from volunteers, to staff, to patient advocates - demonstrating collectively we won’t stop until cancer does.

Rosemary Simmons, director of fundraising and marketing at Irish Cancer Society, said, “The Irish Cancer Society is a community of people determined to transform cancer as we know it in Ireland. We won’t stop until we have a future where fewer people get cancer and everyone survives a diagnosis. And for everyone who needs it to have access to world class treatment and care.”

“To achieve this, we won’t stop researching better, kinder treatments and detection methods. We won’t stop providing a listening ear on our free support line. We won’t stop fundraising for services that provide the best care possible. We won’t stop advocating for the Government to put the needs of cancer patients and their families at the heart of policies. Our campaign demonstrates this unstoppable dedication in a powerful way.”

Karl Waters, chief creative officer at Folk VML, said, “Working with the team at ICS, we’re constantly inspired by their commitment and drive. Every day, this community of staff and volunteers are relentless in their support of those going through cancer treatment and their families. We wanted to create a campaign that shines a light on that unstoppable, unwavering dedication; reminding audiences across the country that there’s people in their corner, changing things for the better for everyone.”

The campaign will run from May 2024.