F/Nazca Saatchi & Saatchi Win Jay Chiat Award

The Jay Chiat Awards, international awards that recognize brilliant strategic thinking in the communications industry, have announced their 2012 winners. Brazil’s leading beer brand Skol has won Bronze in the Idea for New Product/Content category, with the case study “Skol Roundy”, the first Easter egg made with chocolate and beer.

 

Launched in March 2012 the project was created by F/Nazca Saatchi & Saatchi, and developed in partnership with Folie chocolate atelier. At the time kits were distributed as a gift to the most enthusiastic fans of the brand. The box contained six “Skol Roundy” truffles made with chocolate and Skol, and it was an absolute success. Meio & Mensagem, one of the most influential advertising publications in Brazil, selected it as one of the ten most innovative ideas of the first semester of 2012.

Now Skol Roundy is not only the most famous Easter egg in Brazil, but also the world’s most strategic one.

 

All winners of Jay Chiat Awards 2012 can be viewed here.

 

 

 

CREDITS;

 

AGENCY: F/Nazca Saatchi & Saatchi

CLIENT: Skol

TITLE: Ovo

CREATIVE DIRECTOR: Fabio Fernandes, Eduardo Lima, Theo Rocha

HEAD OF ART: João Linneu

COPYWRITER: Rodrigo Visconti

ART DIRECTOR: Pedro Pinhal

ACCOUNT SUPERVISOR: Marcello Pena | Carmen Rodrigues, Larissa Avila

PLANNER: José Porto | Guilherme Pasculli, Rafael Paes

CONTENT EDITOR: Gustavo Mayrink

PROJECT MANAGER: Aline Verissimo, Vivian Mo

MEDIA: Lica Bueno, Tiago Santos, Cristina Omura

INTEGRATED PRODUCTION: Juliana Hasegawa, Marcus Macarroni

GRAPHIC PRODUCTION: Jomar Farias, Eduardo Santana, Leandro Lopes, Robson

de Vitto

TECHNOLOGY DIRECTOR: Paulo Pacheco

PROGRAMMER: Jefferson Russo, Ariadne Gomes

RTVC: Caroline Bonani | Regiani Pettinelli

CHOCOLATE ATELIER: Folie

SALES AND DISTRIBUTION PARTNER: Flores Online

DIRECTION AND EDITION: Marcio Leitão

CLIENT SUPERVISOR: Jorge Mastroizzi, Pedro Earp, Maria Fernanda Albuquerque,

Harry Lewis