senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

F/Nazca Saatchi Captures 100 Years of Iconic Photography for Leica

01/10/2014
Advertising Agency
London, UK
291
Share
Stink Sao Paulo's Jones+Tino celebrate 100th anniversary of Leica Gallery São Paulo opening
F/Nazca Saatchi & Saatchi & Stink Sao Paulo have just launched the newest spot for Leica Gallery São Paulo, capturing the history of the iconic camera. You can view the film here.

The film "100", a production that honors the 100th anniversary of the first Leica camera and the opening of Leica Gallery São Paulo in November. The commercial is the first of a series of initiatives to celebrate the date in Brazil. 

The two minute film highlights the influence of the German brand which, through its cameras helped move photography from the studios and bring it into real life, expanding the universe for photographers and forever changing the relationship of mankind with this form of art.

In order to convey all of the effects of this influence, the film shows more than 35 famous photographic records that form the history of photography. Recollection of moments that sensitized the world because they captured the realism and spontaneity of the moment. Scene direction is signed by Jones + Tino, from Stink.

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from Saatchi & Saatchi London
Give Knowingly
John Lewis
01/11/2024
15
0
WIFI 7 Clock Off
EE
14/10/2024
1.3k
0
Reel
Waitrose
24/09/2024
65
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0