senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Flotilla of Boobs Set to Make a Splash for Equality this International Women’s Day

08/03/2019
750
Share
72andSunny Amsterdam takes to the canals with #JustBoobs stunt

This International Women’s Day, a flock of giant buoyant breasts will glide blissfully down Amsterdam’s beautiful canals, to celebrate the fact that boobs are just boobs. Like the noses on our faces, they’re simply a part of the body, part of what makes us women. Whatever you call them, in whatever language, be it boobs, baps, tits, tetas, memmen, möpse, norks, nichons, to us their gloriously different array of shapes, sizes and skin tones are all equal, and we feel the world should just let them be.

But merely having a pair seems to be disruptive. So a team of women from creative agency 72andSunny Amsterdam are launching a delightful diversity of boobs from small to big, veiny to hairy, fake to pierced, asking to keep women’s body parts free from shame and stigma, objectification, harassment or censorship. Why should boobs have to follow some unwritten social and cultural rules? Let’s set them free, and support their fundamental rights as funbags this International Women’s Day with the hashtag #JustBoobs.

The idea was triggered by agency research with close to 160 participants, which revealed that nearly 78% had felt embarrassed by their boobs at some point of their lives.  

Laura Visco, deputy executive creative director at 72andSunny Amsterdam, said: “We think it’s pretty strange that as a society we are so stressed out about boobs. Our team’s aim is to highlight the scrutiny and unnecessary sexualisation that boobs still have to go through. 

“We want to open up the dialogue about everyone having an opinion about this supposedly ‘controversial’ body part. You still can’t post any pictures showing nipples on Facebook or Instagram for example if not showing breastfeeding or, say, mastectomy scars.  

“Cultural policing of women's bodies starts early and only gets worse with age. Too big, too small, too old, too young - boobs are judged, inspected, grabbed and censored. At 72andSunny Amsterdam, we believe all breasts are wonderfully equal. No judgement here. They’re just boobs.”

SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0