72andSunny Unveils European Strategy Studio

72andSunny has announced the launch of its Strategy Studio in Europe, building on the success of its US-based counterpart. A modern consultancy, it helps companies navigate the complexities of today's marketplace by architecting brands and plans with unrivaled relevance.

Run out of the 72andSunny office in Amsterdam, the European Strategy Studio boasts a dedicated team adept at leveraging the extensive resources of the 72andSunny’s global Strategy Studio. This enables them to access cutting-edge insights and global trends, while also harnessing the expertise garnered from collaborations with a diverse roster of clients, including Zurich, e.l.f. cosmetics, Indeed, and TikTok.

The European Strategy Studio is led by deputy head of strategy Rui Ferreira. Senior strategist Pauline Stickel and design director Masaya Kochi round out the team.
The Strategy Studio services include identifying growth audiences, building brand foundations, creating win-win partnership strategies, designing brand worlds, and developing actionable go-to-market playbooks.

Rui Ferreira said, “The Strategy Studio caters to clients in need of upstream thinking. Strategy has become overly formalized, often crafted for the boardroom but detached from real-world application. We combine strategic rigor with simplicity, delivering immediately actionable insights and recommendations.”

The Studio is already working on a variety of projects with key clients. From guiding Zurich’s global brand strategy to creating a new gen-z focused media platform for Mediahaus.

Frank Reitgassl, group head of brand strategy at Zurich, noted, “72andSunny has been a pivotal partner in reshaping our brand. Their ability to blend creative and lateral thinking with practical and pragmatic solutions has driven remarkable results in a relatively short period.”
“72andSunny’s creativity and sharp thinking made all the difference in a year where we started to build our new brand. 72andSunny seamlessly adapted to our company’s dynamics, guiding us through a collaborative process that was both flexible and inspiring. Our result is a brand strategy and identity we’re incredibly proud of and excited to build on,” added Birgit Coenen, commercial and marketing lead at Mediahuis.

Chris Kay, president international 72andSunny, added, “We found client partners wanting that intersection of rigour and imagination, and optimism and possibility within upstream thinking but it felt they were underserved by the traditional model. It’s super energising to watch the impact that the team are bringing with this new strategic and design capability to current and prospective partners.”

The launch of the Strategy Studio marks an exciting chapter of dynamic growth for 72andSunny Amsterdam.