Floral Street Appoints Social Media Agency Coolr

Independent British fragrance brand Floral Street has appointed Coolr as its new TikTok partner to elevate the brand’s presence on the channel in both the UK and US. Owned by beauty powerhouse Michelle Feeney – known for creating and establishing global brands, including Crème de La Mer and St Tropez - the planet-friendly and vegan, British-made Floral Street launched in 2017 and sees Coolr expand its client base further into the beauty sector.

Floral Street is an award-winning, modern fragrance brand 'powered by flowers' with sustainability at its heart. Available via global retailers including Sephora, Anthropologie, ASOS, SpaceNK, John Lewis and M&S Beauty, its clean and cruelty free perfumes and scented candles and diffusers are crafted to match your moods.

Coolr is tasked with bringing a social-first approach leaning into content creators with a key focus on building a gen-z / millennial audience. Coolr Studios will create content for TikTok whilst the editorial team will focus on brand tone of voice – building the Floral Street story across a strategic community management programme.

Olivia Blairman, director of client services at Coolr, said, “We are thrilled to be broadening further into the beauty space by working with Floral Street. Their eco-friendly ethos is something we value at Coolr and we’re excited to get started on such a brilliant British brand!”

Michelle Feeney, founder of Floral Street, said, "We are excited to be partnering with Coolr on the next phase of our TikTok journey as this is a hugely important business platform for Floral Street. Evolving from last year's TikTok Creative Exchange Programme, I'm energised to take our collaboration to the next level."

Coolr recently moved to new premises in Farringdon, which includes their own production studio, as part of the agency’s expansion plan that has seen the team size grow to 90 people.