Flipkart’s Unapologetically Bizarre Campaign Will Have You Humming an Earworm’s Performance

Flipkart and FCB Kinnect have teamed up to drop a summer sale campaign that is weirdly addictive. It makes no sense, but makes all the sense. It’s unexplainable, yet unforgettable. And it’s all set to become the internet’s next obsession.

Presenting Flipkart’s SASA LELE, the double sale double sale campaign that you can’t look away from, or stop humming humming. It’s time to get 2X as excited for 2X the SALE, coming to you on 2nd May, only on Flipkart.

A jingle that doesn’t say ‘Sale’, but sings SaSa LeLe. An earworm that turns a product catalogue into a full-blown performance performance.

From fridge fridge to kurta kurta, items repeat with proud absurdity. The track slaps. The visuals hypnotise. And overall the campaign gets stuck in your head and makes you smile.

Pratik Shetty, CMO at Flipkart said, “We briefed the team to be bold, creative and unexpected. And SASA LELE hits that sweet spot. It’s so strange, it’s smart. The audience will watch it once, then twice. Maybe thrice. SASA LELE is beyond possibilities - it’s not just a sale, it’s a DOUBLE SALE.”

Rohan Mehta, CEO, FCB Kinnect, added, "In today’s attention economy, the weird wins. And with this campaign, we doubled down on the weird. SASA LELE is a dream come true for our mad-hatters. It’s creative, it’s memorable, and most importantly, it’s unmistakably Flipkart."

Neville Shah, CCO at FCB Kinnect said, “A sale is about selling. And with a sale almost on all the time, we needed to announce the size of this. We looked at pop culture. Then owned it. A meme made GRAND? Opera. What are the things on sale? THE CATALOGUE. How do we have fun? Like this. We love it.”