First Virtual Edition of Serviceplan Group’s Annual Innovation Day Themed: The Power of Rethink

The 16th Innovation Day, which is being organised by the Serviceplan Group together with its partners Frankfurter Allgemeine Zeitung, Ad Alliance and Salesforce, will be held virtually this year. For the virtual event on September 30th, the organisers are relying on an innovative digital concept, which, in addition to keynotes and talks by internationally renowned experts and personalities from politics, media and business, will also offer the opportunity for exchange and discussion. To this end, the guests including board members, managing directors and brand managers will come together in the afternoon in interactive workshop sessions on current megatrends in the marketing industry. Moderator and journalist Wolfram Kons will be guiding the audience through the day.

Among the top speakers at the Innovation Day under the motto ‘The Power of Rethink’ are:

• RETHINK OUR FUTURE – Matthias Horx, futurist

• RETHINK ECONOMY – Prof. Lars Feld, chairman of the German Council of Economic Experts, in conversation with Gerald Braunberger, publisher of the German newspaper Frankfurter Allgemeine Zeitung

• RETHINK EUROPE’S INNOVATION STRENGTH – Eileen Burbidge, partner of venture capital company Passion Capital and, according to Forbes, one of the ‘World’s Top 50 Women in Tech’

• RETHINK JOURNALISM – Tanit Koch, editor-in-chief of RTL’s Central Newsroom, Carsten Knop, publisher of the Frankfurter Allgemeine Zeitung, and Helle Thorning-Schmidt, former Prime Minister of Denmark and co-chair of Facebook’s ‘Oversight Board’

• RETHINK LEADERSHIP – Prof. Gerald Hüther, neuroscientist and bestselling author, Insa Klasing, CEO of TheNextWe and former general manager of Kentucky Fried Chicken Germany
• RETHINK BUSINESS – Johannes Diebig, head of marketing Cloud Germany & Austria at SalesforceCloud Germany & Austria

CMO Award Night

For the seventh time, the ‘CMO of the Year’ award will be presented on the evening of Innovation Day. True to the motto ‘by CMOs for CMOs’, the ‘CMO of the Year’ Council, consisting of 80 Chief Marketing Officers from renowned German companies, will select the top five chief marketing officers in Germany in an online survey. The evaluation criteria are person, success, innovation, customer focus and – new this year – purpose & sustainability. The winner is then selected by the 20-member ‘CMO of the Year Jury’ in a session lasting several hours and receives the coveted trophy in a small circle at the CMO Award Night.

Find all information about Innovation Day 2020 here.  

‘Behind-the-Scenes’ photos of the Innovation Day can be found during the day on September 30th here.