First Kiss Director Shoots Influencers in HP Spectre 13 Spot

San Francisco-based social influencer agency Collectively ​​recently worked on an exciting new campaign featuring HP's newest laptop, the Spectre 13. The project features a film, titled "Dear Computer," starring ten influential digital creators including fashion influencer Jamie Chung and photographer Gray Malin, released today on HP's YouTube channel here. It is directed by Tatia Pilieva, director of FIRST KISS, which has earned over 114MM views and counting on YouTube, and produced by Pulse films, who helped bring Beyonce's Lemonade to life. 

The film is an authentic and revealing portrait of modern tastemakers and explores the emotional connections between humans and technology, delving into the universal love-hate relationship that defines our modern digital experience. In addition to the film, Collectively is working on a nationwide influencer program featuring 30 social content creators who will be invited to #ReinventObsession by making the Spectre part of their daily lives for the duration of the summer.  ​