FINN.no's Parodic New Ad Confronts 'Greenwashing' Cliches in Advertising
In these climate conscious times, it can sometimes seem as if brands are racing to show off how green and climate friendly they are. But saving the environment through buying more and more new things might not be the best solution.
So, FINN.no - Norway's biggest online marketplace - tapped into this often parodic trend and the 'greenwashing' cliches that accompany it with a comedic new ad.
Directed by Bacon's Matias & Mathias, the new ad from Morgenstern suggests that buying something second hand is usually the more sustainable option. It even goes as far as to suggest that not buying a chair at all is actually the best option.
The team behind the campaign included Sebastian Presto and Anders Muurman Holm from Morgenstern. The film was shot entirely in Oslo, directed by Mathias & Matias from Bacon OSL.
