Financial Conduct Authority Appoints M&C Saatchi as Lead Creative Agency Following Competitive Pitch

M&C Saatchi London has today announced it has been appointed as lead creative agency for the independent regulator the Financial Conduct Authority (FCA), following a competitive pitch process.

M&C Saatchi will now collaborate with the FCA on the development and delivery of its flagship integrated consumer protection campaigns, ScamSmart and InvestSmart, with responsibility for strategy, creative development, production, PR and partnership marketing.

The activity will focus on helping at-risk loan and investment consumers to steer clear of fraudsters, making them less likely to fall victim to scams.

M&C Saatchi London previously worked with the FCA between 2015 and 2019, delivering the award-winning “Arnie” campaign.

The FCA is the latest in a raft of new business wins for M&C Saatchi London, which has also picked up new accounts from Dreams, Diageo, UK Finance, Science in Sport and National Grid in the last year.

The FCA account was most recently held by House337.

Helen Bower-Easton, director of communication at the Financial Conduct Authority, said, “We are excited to be working with M&C Saatchi as we use communication to help protect consumers. We were impressed with the agency’s ideas to reach more people and to encourage them to take well informed decisions about their financial lives, whether that be avoiding scams or making their money work harder.”  

Angus Maclay, client partner, M&C Saatchi London, added, “Following the huge success of our “Arnie” campaign back in 2019, we’re delighted to have the opportunity to partner with the FCA again.

“Along with the work we’re doing with the National Cyber Security Centre and UK Finance, this important engagement enables us to help protect consumers and their money at a time when it matters more than ever.”