Fergus Waddell Joins 72andSunny Europe as Head of Growth

72andSunny Europe has tapped Fergus Waddell, former head of growth at Saatchi & Saatchi as its new head of growth for 72andSunny Europe. Fergus, who was last year voted in the Top 5 Growth Directors by Campaign Magazine in the UK has been central to recent headline pitch wins including the pitch of the decade for John Lewis and Waitrose, Subway and Ovo, and more recently he led Saatchi's International Client roster and global growth. 

He has also played a pivotal role in Saatchi & Saatchi "Upriser" an open-sourced educational platform to help young people from different backgrounds into the creative industry and New Creators Showcase, the revamped version of Saatchi's decades old directors showcase at Cannes. Through work on Upriser, has also been a member of the IPA Talent and Diversity Leadership Group since 2022.  

Fergus will help drive 72andSunny’s growth in Europe from Amsterdam with Simone Moessinger, executive creative director, Armando Potter, head of strategy, and Gaia Rossetti, head of brand.

Chris Kay, international president at 72andSunny remarked, "Fergus is a new breed of global growth leader who helps to importantly shape the growth of both the commercial and cultural heart of a creative company.  He is the perfect mix of creative entrepreneur, street-smart strategist, and humble collaborative partner.  We are looking forward to seeing him supercharge what we do."

”Continuing to grow 72andSunny globally is a key priority for us and a focused growth leader like Fergus is a big step in the right direction,” said Damaune Journey, global chief growth officer.  “We’ve been successful in Europe and are naturally optimistic about the future, but even more so now with Fergus on our team.”

The new hire cements exciting momentum for 72andSunny as it continues to grow in Europe, with its provocative Feeld campaign winning the 2024 Lovie Award, its e.l.f. cosmetics campaign that launched in the Thanksgiving big game in November in the US, its latest work Zurich running across Europe, and this week's launch of a global campaign for Indeed. That, alongside recent new business wins for TikTok and Mediahuis, with more to be announced in the coming months. 

"72andSunny is such an incredible brand, with a deep creative pedigree and inspiring potential for further impact and growth in Europe. I'm super excited to be part of the crew," said Fergus Waddell, head of growth, 72andSunny Europe.