FedEx Showcases Up-And-Coming TikTok Stars in NFL Halftime Show

Last year, over 150 million people watched the NFL playoffs. In fact, 50 million viewers alone tuned in to watch the now-classic AFC divisional game between the Chiefs and the Bills. With playoff excitement reaching an all-time high, the only thing missing is a halftime show.

With such a large audience expected to watch the NFL playoffs, FedEx saw an opportunity to tap into pre-Super Bowl hype in a unique way. The brand took the opportunity to give 12 up-and-coming TikTok artists, many of which are unsigned, the opportunity to perform for a massive number of viewers with their new campaign 'FedEx NFL Playoffs Concert Series.'

Invitations to perform in this event were sent via FedEx to each artist, highlighting a new photo delivery feature from FedEx called picture proof of delivery, allowing artists to quickly begin preparing for their upcoming performances. Performances will be held during halftime at each game beginning on Saturday, January 14th, 2023. The artists’ TikTok pages are linked below with the timing of the performances for this weekend. 

Henry Jacob Platt -  Saturday January 14th (around 5:30)

Blake Rouse - Saturday January 14th (around 9:15)

New Haven - Sunday January 15th (around 2:30)

Sophie Truax - Sunday January 15th (around 5:30)

Keilam - Sunday January 15th (around 9:15)

Sheyna Gee - Monday January 16th (around 9:15)

“There are so many talented artists on TikTok waiting to be discovered. This felt like the perfect marriage between highlighting up-and-comers and demonstrating the new picture proof of delivery offering from FedEx.” says Greg Ketchum, EVP, executive creative director, BBDO.

“It is so easy to get lost in the noise around the Super Bowl when the hype really starts a month beforehand on new platforms. That’s why we wanted to add value to our audience once the playoffs got going while giving up and coming artists their own half-time show.” says Enda Conway, SVP, head of connections strategy, BBDO.