Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative
  • 190

FedEx Helps Small Businesses Grow in Witty New Pre-roll Spots from BBDO New York

BBDO New York , 7 months, 4 weeks ago

The montage style ads will use online channels to target a new audience

FedEx Helps Small Businesses Grow in Witty New Pre-roll Spots from BBDO New York

This week, FedEx launched new pre-roll spots in conjunction with an updated Tumblr site, designed to showcase how FedEx offers its services to help younger start-ups and small business owners reach their goals faster. The work is a twist on the classic montage style often seen in the movies. 

 

The 15-second spots take the sometimes mundane and disruptive media type of pre-roll and use it in a witty and enjoyable way, writing stories that fit the short-form mold.


Created by BBDO New York, the work will target a new audience for the FedEx brand, running in online channels from now until March 31st, 2016.

 







Creative Agency

Account Manager: Cailin Gibbons

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (New York)

Creative Director: Peter Alsante (Copywriter), Matt Nall (Art Director)

Executive Creative Director: Peter Kain, Gianfranco Arena

Account Director: Dan Langlitz

Executive Producer: Diane Hill (Group)

Managing Director: Kirsten Flanik

Senior Account Director: Kathryn Brown

Creative Agency: BBDO

Account Executive: Taylor Baird (Assist)

Music and Sound

Audio Post Production: Heard City

Music Production: Walker Music

Producer: Sasha Awn (Audio), Sara Matarazzo (Music)

Sound Engineer: Philip Loeb

Offline

Edit Assistant: Jon Dean

Edit Company: Arcade Edit

Editor: Dave Anderson

Executive Producer: Sila Soyer

Producer: Anna Butler

Post Production / VFX

Post Production House: The Mill

Producer: Bugs Russell

Telecine: Fergus McCall

Production Company

Director: Kenny Herzog

Executive Producer: Ralph Laucella

Line Producer: Ken Licata, Jr.

Photographer : Marc Laliberte Else

Production Company: O Positive

Category: Business and services , Mailing

Genre: Storytelling