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FedEx Helps Small Businesses Grow in Witty New Pre-roll Spots from BBDO New York

BBDO New York , 7 months, 4 weeks ago

The montage style ads will use online channels to target a new audience

FedEx Helps Small Businesses Grow in Witty New Pre-roll Spots from BBDO New York

This week, FedEx launched new pre-roll spots in conjunction with an updated Tumblr site, designed to showcase how FedEx offers its services to help younger start-ups and small business owners reach their goals faster. The work is a twist on the classic montage style often seen in the movies. 


The 15-second spots take the sometimes mundane and disruptive media type of pre-roll and use it in a witty and enjoyable way, writing stories that fit the short-form mold.

Created by BBDO New York, the work will target a new audience for the FedEx brand, running in online channels from now until March 31st, 2016.


Creative Agency

Account Manager: Cailin Gibbons

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (New York)

Creative Director: Peter Alsante (Copywriter), Matt Nall (Art Director)

Executive Creative Director: Peter Kain, Gianfranco Arena

Account Director: Dan Langlitz

Executive Producer: Diane Hill (Group)

Managing Director: Kirsten Flanik

Senior Account Director: Kathryn Brown

Creative Agency: BBDO

Account Executive: Taylor Baird (Assist)

Music and Sound

Audio Post Production: Heard City

Music Production: Walker Music

Producer: Sasha Awn (Audio), Sara Matarazzo (Music)

Sound Engineer: Philip Loeb


Edit Assistant: Jon Dean

Edit Company: Arcade Edit

Editor: Dave Anderson

Executive Producer: Sila Soyer

Producer: Anna Butler

Post Production / VFX

Post Production House: The Mill

Producer: Bugs Russell

Telecine: Fergus McCall

Production Company

Director: Kenny Herzog

Executive Producer: Ralph Laucella

Line Producer: Ken Licata, Jr.

Photographer : Marc Laliberte Else

Production Company: O Positive

Category: Business and services , Mailing

Genre: Storytelling