FCB Inferno Launches FCB/SIX in UK with New Client and Team

FCB Inferno announced today it is accelerating its creative performance offering with the UK launch of the globally recognised and award-winning FCB/SIX capability.

FCB/SIX helps brands activate their data, performance media and customer experiences to drive timely and immediate results. The capabilities will help clients unlock growth for their businesses through a suite of proprietary tools and techniques driving acquisition, retention, engagement, and loyalty, all through creative data-driven brand experiences.

Leveraging industry-leading teams in media, technology and creative, the practice works closely with IPG’s data specialists in Kinesso, Acxiom and MAGNA and top external platforms Meta, Google and Salesforce. FCB Inferno and its FCB/SIX unit are now the exclusive creative unit collocated with IPG’s media, data and audience offerings in London at The Bailey. With teams now working across shared business in the same space, the agency is perfectly positioned to bring even greater benefit for clients.

For the past few months, FCB Inferno has been building out their FCB/SIX team. Led by Mike Jenkins, FCB Inferno’s digital operations director, alongside new hire Chris Caccioppoli, EVP FCB/SIX EMEA & US, the practice has already won their first client, Unite Students.

Unite Students is the leading provider of student accommodation in the UK, providing homes for 74,000 students across 25 cities. FCB Inferno, powered by FCB/SIX, will be managing Paid Search, SEO and CRO (Conversion Rate Optimisation), targeting both international and domestic students and their parents at key decision-making moments.

The agency has been working with existing clients on a number of pilot projects over the past few months for the specialty unit that first launched in North America four years ago. After great success on those efforts, this win marks the official launch of FCB/SIX in the UK.

“As one of the great creative centres of the world and for the FCB network, London presents perhaps one of the greatest opportunities for us to accelerate the FCB/SIX global offering, now at the heart of Inferno,” shared Tina Allan, FCB global head of data science and connections. “With this offering, we can simultaneously activate business in the moment while building brand equity for the long term. Our ambition to create timely and timeless work is really resonating with our clients.”

Katy Wright, FCB Inferno managing director said: “Using data to drive our creativity has always been integral at the agency, from placing Big Issue vendors on LinkedIn through to connecting women who have stopped working out by targeting their Spotify playlists for This Girl Can. FCB/SIX takes us to a whole new level of creative business solutions and gives our clients and brands more power to drive even bigger results, faster.”