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Creative

Farmers Insurance Celebrates Dr. Seuss' Birthday with Animated Read-Along

RPA revisits 'Oh, the Places You'll Go!' in sweet campaign

Farmers Insurance Celebrates Dr. Seuss' Birthday with Animated Read-Along

Farmers Insurance, a brand that stands for knowledge, experience and making people smarter about insurance, is supporting and promoting early childhood reading through the legacy of Dr. Seuss. This new campaign is honouring Dr. Seuss on his 115th birthday.

The brand and its agency RPA created an animated read-along of the New York Times best-seller Oh, the Places You’ll Go! voiced by Farmers spokescharacter Professor Burke (Academy Award winner JK Simmons). The video is available through digital and social channels and Farmers is encouraging teachers to use it in activities marking the day.


Farmers has also created a 60-second journey, in the visual and narrative style of Dr. Seuss, through the world of strangely Seussian insurance claims they’ve seen and covered. The animated spot features reimagined claim stories also voiced by JK Simmons as Professor Burke and carries the message that “the more that you see, the more that you’ll know,” reminding people to go out and experience and learn more about the world. It began running in TV, digital video and social placements in the weeks leading up to Dr. Seuss’s birthday.


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Category: Finance , Insurance

Genre: Animation , Dialogue , Storytelling