Fantastical Vignettes from HubSpot Bring Growing a Business to Life

HubSpot’s new creative campaign, 'And That’s Why We Use HubSpot,' highlights the breadth and scope of HubSpot’s revamped core product hubs, reinforcing its category leadership in marketing, sales and service. Fully integrated with video, OOH, social and digital placements, each deliverable of the campaign signals the evolution of HubSpot’s product offering from an inbound marketing app to a complete front office solution that unites go-to-market teams like never before – all to deliver an exceptional customer experience. The work is designed to speak to people as people, in a B2B category historically rife with headaches over too many solutions. 

The campaign hero film (:30 anthem) has a playful, humorous, witty approach with fantastical vignettes that bring to life the feeling of growing a business with, and without HubSpot - you will see that in the entertaining way the film progresses. The film work was directed by the talented Rick Darge, along with consulting-director, Ian Pons Jewel. They come from ProdCo.

Rick Darge is an accomplished comedy director in his own right, and has created campaigns for blue-chip brands like Pepsi, Burger King and gaming giant THQ.

Ian is a regular fixture on Apple’s small, trusted roster of directors and has helmed global campaigns for many other brands, including Bose, Google, Oculus and Disney.

The HubSpot shoot took place in the country of Georgia.

As the first ever campaign highlighting the power of the complete HubSpot platform, 'And That’s Why We Use HubSpot' is running in North America via:

• OTT and digital video buys on platforms like YouTube, Hulu, Prime Video, Paramount+, and live sports
• Digital OOH in rideshare apps and vehicles (Uber, Lyft) and through in-flight wifi partnerships (American, JetBlue)
• Contextual audio buys and sponsored playlists on Spotify
• Podcast ads across high-index platforms and networks like Wondery, SXM, Vox, NPR, and the HubSpot Media Network
• Paid and organic social media extensions that stop their scroll with #IYKYK content that speaks the language of our social audience
• OOH takeover in and around the Hamptons that includes marquis placements in Moynihan and Penn Stations, LIRR trains, along Sunrise Highway Route 27, and with Lyft wrapped vehicles in Hamptons towns