Fall 2012 Tomorrow Awards Announced

Ignacio Oreamuno, Executive Director of the Art Directors Club and Founder of the Tomorrow Awards, last night announced the winners of the fall session of the biannual Tomorrow Awards at a ceremony in São Paulo, Brazil. 

 

The Fall 2012 Tomorrow Awards Winners are:

 

• GREY (Canada) for “World’s Most Valuable Social Network”

• Google/The Ant Farm (USA) for “Project Glass: Hangout in Air”

• R/GA (USA) for “One Copy Song”

• Volontaire (Sweden) for “Curators of Sweden”

• Google Creative Lab (USA) for “This Exquisite Forest”

(to view entries, please click individual titles)

 

Additionally, Uniqlo was named the Fall 2012 Tomorrow Awards “Brand Of The Future,” an award given to the brand with the most future-facing work.

 

The Tomorrow Awards is a global show, unique to the industry in that there are only five awards allowed, the shortlist is created by a public judging process, and the final winners are chosen by a small elite group of global creative directors called the Monster Judges.  This year’s Monster Judges were lead by Robert Wong, Chief Creative Officer of Google Creative Lab.  

 

The Tomorrow Awards Conference + Ceremony was held last night in São Paulo, Brazil—one of the top 5 advertising markets in the world. Offset (at Chácara Santa Cecília), where the Tomorrow Awards were held, is located in one of São Paulo’s hottest neighborhoods and is surrounded by a small ecological reserve filled with native Brazilian flora. 

 

To learn more from the judges about why each entry won, please visit: http://tomorrowawards.com/magazine/fall-2012-winners/