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Falkor, Flo Rida & Rocking Nuns Feature in W+K NY's Spotify Campaign

Wieden+Kennedy New York, 6 months ago

Everyone's favourite fluffy dragon returns in new spots directed by Tim Godsall

Falkor, Flo Rida & Rocking Nuns Feature in W+K NY's Spotify Campaign

Spotify has just launched a new brand campaign that brings Falkor, Flo Rida and some rocking nuns together to show the power of the community-driven music platform. The first campaign created with agency partner Wieden+Kennedy New York marries memorable visuals and ear-worm tracks to tell the stranger-than-fiction stories that live within Spotify.  

The new campaign kicks off with spots that link music, and the Spotify experience with cultural events--whether it’s the election campaign that’s dominating the news, or people’s enduring love for Falkor the furry dragon from '80s fantasy movie, The NeverEnding Story.  The ad even brings back both Noah Hathaway and Alan Oppenheimer who originally starred as Atreyu and the voice of Falkor, respectively. The spots were directed by Tim Godsall of Anonymous Content and begin airing Monday (3/28) on TV, in cinema and online. Digital and OOH -- including a life size mural of Falkor hand painted in Williamsburg (up now) -- all drive to custom playlists available for free to all Spotify and non Spotify users.

The inspiration for the campaign: stories. Behind every track on Spotify, there is a story. A story that’s been written by its community of music lovers. Like, did you know that song from that '80s movie with the giant dragon-dog is streamed at least once every day by someone in the world? And did you know the Pope has a rock album? Or that Flo Rida keeps popping up in playlists about moving? So if you’re thinking about a move to a Canadian city this November, know that a lot of others nearby will be packing to the tunes of “My House.”





Creative Agency

Creative Director: Erwin Federizo & Brandon Henderson

Copywriter: Will Binder

Art Director: Jed Heuer

Executive Creative Director: Karl Lieberman

Creative Technologist: Craig Blagg

Head of Content Production: Nick Setounski

Creative Agency: W+K New York

Interactive Strategist: (Sr) Tom Gibby

Business Affairs: Sara Jagielski, Keri Rommel & Lindsey Timko

Art Buyer: Ali Berk, (Head) Deb Rosen

Project Manager: Yann Samuels

Account Management: Casey Jennings, Molly Friedman, Kerry O’Connell

Print Producer: Jeannie O’Toole

Senior Producer: Orlee Tatarka

Sr. Social Strategist: Jessica Abercrombie

Music and Sound

Music Supervision: Beth Urdang

Sound Mix: Steve Rosen @ Sonic Union

Offline

Edit Assistant: Spencer Campbell

Edit Company: Final Cut

Editor: Jeff Buchanan & Michael Dart Wadsworth (NES only)

Executive Producer: Sarah Roebuck

Producer: Jamie Nagler & Jen Sienkwicz

Post Production / VFX

Executive Producer: Angela Lupo

Flame: Tom Leckie

Post Production House: Method Studios

Senior Producer: Heather Saunders

Shoot Supervisor:

Visual Effects: Dustin Bailey

Print / OOH

Retoucher: Chris McClelland, Jesse Corinella, Kevin Walker

Production Company

Director: Tim Godsall

DOP: Andre Pienaar & Darko Suvak

Executive Producer: Eric Stern

Photographer : Mitch Jenkins, Lacey Terrell

Production Company: Anonymous Content

Category: Publications and media , Streaming Services

Genre: Comedy , Visual VFX