Extreme Launches Karma Gaming and New Exec Team

Anything is possible. For Extreme Group, it’s more than a mantra, it’s the driving force that cultivates everything they do, including a bold expansion from Halifax into the Toronto market in 2007.

 

Inspired by this way of thinking, CEO Paul LeBlanc has continued pushing boundaries by launching Karma Gaming International: a new breed of casual gaming company. Karma Gaming was initially built to create casual games for regulated lotteries who want to offer rewards for various aspects of casual gaming, including a gamer’s skill. “From Extreme Group’s past experience working with Atlantic Lottery, we saw an opportunity to bring more relevance to lottery gaming products, and a younger, online gaming generation.” LeBlanc explains, “Now we can build gaming products that bridge that gap for Lotteries, and offer new opportunities for gaming products for any range of clients”. 

 

LeBlanc’s expanded focus has led Candian agency Extreme Group in a new and exciting era of agency leadership. Officially assuming the role of President, Chief Creative Officer -partner, Shawn King will continue to grow the agency while maintaining its renowned creative culture. Two new partners have also been named at Extreme – they are long time staffers, Martin Delaney (Vice President, Planning) and Mike Bevacqua (Managing Director, Toronto). “I’m thrilled to announce Martin and Mike’s partnership into the agency. We take partnership very seriously, and the fact they have joined Paul and I, is a testament to their extraordinary contribution to the agency, our clients and our culture,” King explains. “They’re here to stay”.

 

A new executive team has also been formed to lead the agency. Joining LeBlanc, King, and Daniel Tolensky (CFO, Extreme and Karma) are Delaney, Bevacqua and Clare Tidby (Director, Client Services, Halifax). The new leadership team forms a powerful combination, uniting core skills and experience across creative, strategy and account relationship management. 

 

With experienced teams taking the helm in both provinces, LeBlanc’s leadership has evolved to the position of Chief Entrepreneurial Officer (CEO), actively seeking out new frontiers and opportunities on behalf of Extreme. 

 

So, only one question remains, what’s next for Extreme Group? Well, it starts with a single, liberating thought; anything is possible.