Experience the Vibrant Energy of Non-Profit Quartier des Spectacles

Cossette has unveiled the revamped website of the Quartier des Spectacles, offering a dynamic platform that captures the vibrant energy and diversity of Montreal’s cultural heart. The new site is designed to reflect the Quartier’s unique DNA and showcase its lively identity through powerful imagery and dynamic animations.

Built to inspire discovery, the website features smooth and intuitive navigation, allowing visitors to explore the neighbourhood at their own pace, find inspiration, and easily plan their outings. With its integration of La Vitrine culturelle - a key player in Quebec’s cultural scene - the site offers an enriched event calendar and an interactive map, guiding users through a wide range of cultural activities and venues while suggesting complementary experiences to enhance their visit.

The revamp is anchored in four strategic pillars: customising discovery paths to deliver a personalised exploration, leveraging user interests to provide relevant content, highlighting editorial content to spotlight cultural players and artistic offerings, and adopting an evolving approach that mirrors the Quartier’s seasons and current events.

"With this redesign, our goal was to create a platform that not only makes cultural discovery seamless but also serves as a living, evolving tool that adapts to visitors’ needs and interests throughout the year. By combining technology and strategic intelligence, we crafted a digital experience that truly reflects the essence of the Quartier des Spectacles, encouraging exploration and engagement," explains Louis-Philippe Mathieu, vice president, digital group at Cossette.

"We wanted the site to act as a genuine gateway to the Quartier des Spectacles, simplifying access to its cultural offerings and reinforcing its role as a go-to resource for culture enthusiasts year-round. We also put a greater focus on the daily life of the district - its residents, workers, and tourists - by providing more tailored content and offerings," adds Maripierre D'Amour, director of communications, marketing, and public affairs for the Quartier des Spectacles Partnership.

With this project, Cossette once again demonstrates its expertise in digital design and its ability to create engaging experiences that blend creativity and technology seamlessly.