senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Every Burger Fan’s Fantasy Is Realised with McDonald's Picnic Position Blanket

02/07/2019
Advertising Agency
Stockholm, Sweden
264
Share
Nord DDB's QR code blanket for McDonald's Sweden means you never have to get up from your place to get a burger
It’s summer and, therefore, picnic season. To celebrate the sun and the love of burgers, McDonald’s Sweden, McDelivery, and Nord DDB have unveiled the Picnic Position Blanket – a unique treat for everyone that loves burgers but hates getting up from a comfy blanket in the park. All you need to do is find your picnic spot and scan the QR code on the blanket. Your picnic position is then registered and deep linked to the delivery service you choose – so you’ll always get your burgers from the McDonald’s restaurant closest to you, freshly prepared with minimum waiting time. The blankets are produced in a limited edition release and can be won on McDonald’s Sweden’s social media channels.


Sofie Lager, marketing manager, McDonald’s Sweden says: "We love to surprise our guests with new, innovative solutions that make it easier for them to enjoy our food. We have already seen McDelivery’s success since its launch about a year ago, and now we want to give everyone out enjoying the summer the possibility to get their Big Mac or Happy Meal straight to the picnic blanket. Without moving an inch."
Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from NORD DDB Sweden
Made to Order
McDonald’s Sweden
14/10/2024
33
0
The Future Fan Stage
Way Out West
09/07/2024
32
0
Missed Calls
Telenor Sweden
23/05/2024
14
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0