The first regional round of judging at this year’s Immortal Awards took place on Thursday October 24th as the European jury descended upon London.
Hosted at Lego’s London headquarters alongside European jury partners Our Lego Agency and Park Pictures, the day saw nine jurors from across Europe meet to decide which projects from the 55-piece shortlist would go through to the final, global round of judging as European Finalists.
The shortlist consisted of the Finalists from the Netherlands, Ireland, France, Germany, Nordics, Spain and UK jury days, as well as the highest-scoring work from the rest of Europe and the Grand Prix winners from the 2024 Golden Drum festival.
The jury selected 10 projects to go forward to the next round of judging, in which they will compete against the Finalists from the remaining regional jury days.
The Immortal Awards 2024 European Finalists are:
CANAL+ - Super (submitted by BETC Paris)
Channel 4 - Considering What? (submitted by Channel 4, Time Based Arts, WORK UK and Factory Studios)
Coordown - Assume that I can (submitted by Laconic and Indiana Production)
Distance - Rob It To Get It (submitted by BETC Paris and Soldats)
Heineken - Pub Museums (submitted by Publicis Dublin and LePub)
Laut gegen Nazis e.V - Rights against the Right - The first trademark that stops trading Nazi merch. (submitted by Jung von Matt)
Love & Anarchy - You Are What You Watch (submitted by Breakfast Helsinki)
Magnum Ice Cream - Find Your Summer (submitted by LOLA MullenLowe and MJZ London)
Reporters Without Borders - The First Speech (submitted by Innocean Berlin and Stink Berlin)
Uber One - Best Friends (submitted by Mother, O Positive and The Quarry)
The projects will now compete alongside the Finalists from the MEA, North America, LATAM, Asia and ANZ jury sessions for an Immortal Award or Commendation at the final, global round of judging on Thursday 5th December.
This year’s European jury was composed of: Carlo Cavallone, vice president creative, The LEGO Group; Isa Espona, executive creative director, 14 Agency; Myriam Fynecontry-Herke, executive creative director, VML Germany; Mike McGee, co-founder & chief creative officer, Framestore; James Morris, CEO creative transformation, Publicis Groupe EMEA; Ger Roe, board creative director, Publicis Dublin; Eduardo 'Duda' Salles, global creative director for Unilever, MullenLowe; Fran Thompson, managing director, Park Pictures London; and Stéphane Xiberras, president & chief creative officer, BETC.
The rest of the work that made it to the Immortal Awards 2024 European Shortlist but didn’t make it through to the next round included:
Brand - Title
Andrex - Get Comfortable
Apple - The Lost Voice
Atletico de Madrid - Taxi
Bank BNP Paribas - Fishing For Data
Barilla - Secondhand Box
Birgun - Don't Let Femicides Be Covered Up
BMW Group - Freude Forever
British Heart Foundation - Til I Died
Bru - The Deer
Caché Istanbul - The Symbols of Change
ChildX - The Unusual Suspects
Coca-Cola - Coca-Cola Equalizing Boards
DEGIRO - Pink Chip
Dióssy Panka - The sound of Matra
Doritos - Doritos Silent: The World's First AI Augmented Snack
Dove - Code My Crown
EPIC The Irish Emigration Museum - Boys of the NYPD Choir
Frankfurter Allgemeine Zeitung - The 100th Edition
Gas Networks Ireland - Dial Before You Dig
Getinge - Heart Surgeon's Cookbook
Heetch - Heetchhhh
HP - Made to be less hated - Installation
JCDecaux - Meet Marina Prieto
KPN - A Piece of Me
Libresse / Bodyform - Never Just a Period
Locauto - It's Time for The Logo
Marvis - Marvel Your Routine
Mastercard - Room for Everyone
Microsoft Xbox - The Everyday Tactician
Nike - Watch Where We're Going
Nova Post - Survived Parcels
Orange - Safe Phones
Patta, FC Barcelona, Nike - Culers del Mon
Persil/OMO - Guess Who Won
Renault - Cars to Work
Renault - Push It To The Limit
RSPCA - Respect
Samaritans - 26 Minutes
Samsung - Samsung Impulse
Samsung Spain - The Art of Hack
Solar Impulse - A.I IMPULSE
Talita - Trafficking Incorporated
Trainline - Great Journeys Start With Trainline
Virgin Media - Playces
Visit Sweden - Visit Sweden (not Switzerland)
Thanks to our wonderful Immortal Awards partners