Esusu Appoints David&Goliath as Agency of Record

Integrated creative agency David&Goliath (D&G) announces its latest partnership with Esusu, the unicorn fintech company leveraging on-time rent reporting to improve credit scores and bridge the racial wealth gap. Today, 45 million Americans are considered 'credit invisible,' or lacking visibility in the credit system, due to their socioeconomic backgrounds and lack of credit history with one of the three major credit bureaus - and the vast majority of these people are of minority status. By reporting on-time rent payments to credit bureaus, Esusu helps renters establish a credit identity and show lenders that they are responsible consumers without taking on additional debt. In turn, the model assists property owners and managers in maximising their returns, as Esusu incentivises renters to make on-time payments and covers missed rent payments through its 0% rent stability program. As Esusu's Agency of Record (AOR), D&G is developing the brand strategy while creating Esusu’s design and voice in bringing the narrative of financial freedom to a broader audience, including those deemed 'credit invisible.' 

"We are honoured to partner with Esusu, a company with grit and determination, whose core values resonate with our commitment to driving societal change," said David Angelo, founder and creative chairman of D&G. "Financial inclusivity is a Goliath that needs to be addressed at a societal level, and we are excited to employ our strategic and creative expertise to propel Esusu's vital message and services to new heights."

Since its inception in 2018, Esusu renters have created over $21.9 billion in new credit tradelines and the brand has reported over $28 billion in rental payments made by renters. Moreover, Esusu has facilitated the creation of over 107,000 new credit scores for Americans in 2024. D&G is tasked with helping to position and grow Esusu’s brand, and to amplify their product offerings, which include credit-building opportunities, financial literacy content, and resources such as rent relief funds. 

“Our partnership with D&G marks a significant step for us in Esusu’s journey,” said Esusu co-founders and co-CEOs Wemimo Abbey and Samir Goel. “Esusu was founded on the principle that where you come from, the colour of your skin, and your financial identity should not determine where you end up in life. We’re eager to continue our work expanding financial access with the help of the team at D&G.” 

The collaboration kicked off with D&G’s 'eight Weeks of Bravery' immersion process, followed by innovative strategy, brand, and marketing work that will begin rolling out in Q2 of this year.